The Source

Marketing

Google My Business Listing: How to Optimize Your Profile

5 minute read

October 10, 2019

These days, it seems any question can be answered with a simple Google search. Indeed, Google processes over 3.5 billion searches per day, from the best cup of coffee in town to where to eat...

The 8 Best Small Business Books: Marketing Edition

4 minute read

August 14, 2019

Whether you're starting a business or are a business veteran, you probably understand the importance of a solid marketing plan. To create a robust strategy, you must stay up-to-date on the latest industry trends. A...

How to Protect Your Business Against Negative Press

5 minute read

April 30, 2019

For better or worse, the explosion of social media into the mainstream fundamentally changed the industry of business public relations. It's no longer possible to skate by unnoticed, seeking plaudits under controlled circumstances but otherwise...

Pros and Cons of Hiring a Social Media Consultant

5 minute read

April 19, 2019

In today’s competitive business landscape, it’s imperative that you have a strong social media presence. Even if you’re only on one platform, you can reach new customers and keep your current buyers informed with your...

How to Create a Foursquare Business Listing

5 minute read

April 18, 2019

Word of mouth is the oldest, and still the most effective, way of promoting any venture. Yet with the popularity of smartphones, electronic word-of-mouth has become the primary channel that people find new businesses. Research...

How to Create a Social Media Calendar

5 minute read

February 5, 2019

In 2018 there were 3.196 billion social media users worldwide, a 13 percent increase from 2017. That’s roughly 42 percent of the world’s population, which is impressive considering many social media platforms are less than...

10 Marketing Certifications for Small Business Owners

5 minute read

January 17, 2019

A recent study by Smart Insights found that 49 percent of business owners are doing digital marketing without a defined digital marketing strategy. Successful business owners understand they must have a marketing strategy in place...

5 Ways a Graphic Designer Can Improve Your Business’s Brand

5 minute read

September 11, 2018

Let’s face it; marketing can be a pain. If your company is small, you might not have staff members with the necessary skills, such as graphic design. Developing your business’s brand image can be a...

The Do’s and Don’ts of Creating a Business Website

5 minute read

June 25, 2018

A business website is crucial to reach a wide audience, showcase your products or services, and allow customers to easily learn more about you. When done well, a website can be a valuable part of...