April 18, 2022
4 Ideas for Celebrating Get to Know Your Customers Day
Although this is something you should do consistently, this holiday is a great way to evaluate your business’s customer service.
Of course, running a small business and juggling the tasks it brings can be an overwhelming job. Most likely, you’re always busy, making it difficult to interact with customers frequently. However, on Get to Know Your Customers Day, consider taking the time out of your schedule to show your loyal customers that you appreciate their business.
It’s crucial to bond with customers because they’ll be more likely to continue shopping at your business if they feel valued.
In addition, by forming relationships, customers will be more likely to provide you with feedback. In turn, this can help you offer them better products or services.
We’ll share our top tips for forming lasting customer relationships in this post. Although building relationships takes time, turning these customer engagement tips into long-term habits can make a big difference!
How to Celebrate Get to Know Your Customers Day:
1. Host a Reception for Repeat Customers
A great way to meet with customers is to host an event for patrons who frequent your establishment! It doesn’t have to be too over the top; offering light refreshments will impress customers. If you’d like to interact with even more customers, you could make it an open event. In this case, you can reward consistent customers while also attracting new customers. You can send invitations in the mail or email the customers who visit your business the most. Or, if you plan on hosting an open house, post about it on your website or social media platforms. By hosting an event, you’ll have the opportunity to speak to customers face to face, hear their feedback, and strengthen your relationships. When a patron feels like they know you and other staff members, they’ll be more likely to give you business in the future!2. Use Social Media to Connect with Your Customer Base
Social media is a great way to communicate with customers. If a customer comments on your business’s Facebook profile, send them a message thanking them for their feedback. Or, if someone asks you a question on Twitter, be sure that someone gets back to them as soon as possible. Many small business owners don’t have time for frequent customer appreciation events or to make other elaborate plans. However, that’s why interacting with customers on social media is crucial. On Get to Know Your Customers Day, commit to turning this into a habit. Once you start talking to your customers online frequently, you’ll realize that it can help you foster client relationships.
3. Send Out a Customer Insight Survey
Whether you send a survey via direct mail or email, you can determine your customers’ satisfaction level and determine how you can improve your business. With the survey, include a note thanking customers for their business. You could even offer them a coupon or giveaway for responding to the survey. By expressing your gratitude for your customers, they’ll continue giving you their business and potentially even tell others about your company. Valuing your existing customers often translates into ways that you can attract new customers, too! Below, you’ll find a few customer survey questions you can ask to understand your customers better and gain insight:- What is your favorite product you’ve purchased from us?
- What is one product or service you wish we offered?
- What is one way we could improve our online checkout process?
- Have you bought items from one of our competitors? If so, what was your reason for doing so?
- How was your overall experience with our company?